My/Mo Mochi Product Handling

Commercial, Instructional, Web
My/Mo Mochi Ice Cream expanded to stores across North America, and the company needed a way to instruct store employees of how to best handle this unique, new product. The thing was, that My/Mo Mochi didn’t want any boring old instructional video that would just get skipped over. To keep it interesting and on-brand, they needed something fun, silly, a bit weird, and completely engaging.

How to properly handle My/Mo Mochi Ice Cream is illustrated in these videos on a hilarious and huge scale by puppeteers on stage moving humans as if they are mannequins, alongside minimal props and sets, in perfect synchronicity to play out scenes from the My/Mo product handling instruction booklet.