Commercial, Broadcast
Following a successful reworking of their existing assets for a brand new 2018 Twin Spires broadcast & web campaign (including spots for races such as the Kentucky Derby, and The Breeder’s Cup) , Churchill Downs returned as a client to task us with a similar text-based style spot to launch their new app for BetAmerica.

BetAmerica asked for snappy graphics and animated text to pair with their direct call to action voiceover. We unified the stock footage by implementing the brand’s red as an overlay, and the blue banner kept the spot’s special offer on screen at all times.

Sometimes a direct ‘hit-em-square-with-the-message’ yields the best results!