“Depression can hold you down.” BetterHelp is the AirBnb of online support and counselling services. For these two spots, the client requested that we focus on the subject of depression, and how that can confine someone to their bed for extended periods of time.
For their social media feeds, BetterHelp needed 15-second spots with arresting imagery that quickly and visually conveyed their messaging. Versioning was an important part of this project in order to best cater to each social media platform. We delivered versions of these two spots with a variety of graphics and/or “burned-in” captioning to help capture viewers attention immediately.