Commercial, Broadcast
Following a successful reworking of their existing assets for a brand new 2018 Twin Spires broadcast & web campaign (including spots for races such as the Kentucky Derby, and The Breeder’s Cup) , Churchill Downs returned as a client to task us with a similar text-based style spot to launch their new app for BetAmerica.

BetAmerica asked for snappy graphics and animated text to pair with their direct call to action voiceover. We unified the stock footage by implementing the brand’s red as an overlay, and the blue banner kept the spot’s special offer on screen at all times.

Sometimes a direct ‘hit-em-square-with-the-message’ yields the best results!

This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: No posts found.

Make sure this account has posts available on

Click here to troubleshoot